There is a huge buzz around paid advertising and getting to the two comma club with small offers from advertising.
But no one is talking about the fact that every business does not have the funds to launch paid ads.
Many business owners do not have the skills to do it themselves nor the funds to pay an additional $2500 per month for an agency to advertise or them.
If you are feeling out in the cold, you aren’t alone.
In fact, 80% of solopreneurs have a revenue of less than $100k annually.
The hype around paid advertising is doing disservice to 80% of the solopreneur, by not qualifying who paid advertising is for versus who it is not for.